Survey to Learn Your Market and to Promote
Benefits
- The survey itself will boost awareness of social couples dancing and your
studio.
- Survey participants will be rewarded by a free or discounted admission to
a lesson or dance party.
- You will learn some key things about dancers, intenders, and non-dancers
in your area.
How to Do the Survey/Promotion
- Actually do TWO surveys, one of your own list of dancers and prospects,
and one of a representative sample of households in your same geography.
- Ask basic demographic and dancing intentions ... and HOW you could get
them to start dancing.
- Compare the answers from dancers with those from non-dancers.
- Take steps to convert non-dancers into dancers in your studio.
Deliverables and Confidentiality
- Your studio will receive thorough summaries of both surveys.
- Your studio can do on-line analysis of all details of the responses to the
survey of your list.
- Your studio will get answers to your inquiries re the responses to the
representative survey.
- Your studio's email list and identities of survey respondents will be
strictly confidential to you.