Wilddancer Evolution



The State of Social Couples Dancing and Dance Studios

Social Couples Dancing is Declining. Why?
- People are doing more spectating than participating (e.g., there are lots more sports fans than athletes).
- TV programs like Dancing with the Stars and So You Think You Can Dance are actually reality shows, so they are about watching not doing.
- There are more entertainment and fitness activities that are alternatives to any form of dancing.
- Within dancing (in all its forms) there are more alternatives to social couples dancing.

Questions for Dance Studio Owners to Ask Themselves
- Dancing is an enjoyable activity, but can you make money too?
- What's the long-term financial outlook for your studio?
- Would you like to boost your business to a significantly higher level?