The Gresham’s Law of Social Couples Dancing Today

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Gresham’s law is an economic principle that is commonly stated as: “Bad money drives out good”. But this principle has much broader applicability. For example, to social couples dancing.

Human beings have a long history of dancing in some form, be it as individuals, couples, or groups. The first couples dance Wilddancer recognizes that is still being taught and done today in most western countries is the Mazurka, which started in the 1500’s. The first Waltz (the Volta) dates back to 1556, with many variations since then. The Ländler arrived in the Austrian countryside about 1690, then moved to Vienna and a variation became the Viennese Waltz. After these came (in historical order) the couples dances Bolero, Paso Doble, Polka, Merengue, Habanara and Milonga (now Tango), Foxtrot, Rumba, Samba, Lindy Hop (later called Jitterbug), Cha Cha, Mambo, East Coast Swing, Jive, West Coast Swing, Texas Two-Step, Hustle, and Nightclub Two Step.

People who have danced for many years will tell you that the Twist killed touch dancing. If so, the “Freestyle” that people have done for the last few decades (essentially waving your butt while shifting your feet a bit) has danced on its grave. Its two main virtues are that it does not take any training and it doesn’t take much space on a dance floor (assuming that the dancers are not too drunk). But it really isn’t a guy-gal couples dance, as one sees a lot of gal-gal couples (either the guys are in short supply or have two left feet). But the net result is that the unskilled dancers are monopolizing the dance floor and displacing the skilled ones, ergo Gresham’s Law of Social Couples Dancing.

Even worse, according to an essay entitled Dancing Properly by noted British philosopher Roger Scruton, Freestyle removes the sociability of the physical contact, and perpetuates the bad manners so rampant in current times.

Can a New Song and a New Movie Reignite Interest in Hustle?

People say that The Twist killed touch dancing. And that about 15 years later the Disco craze (with its signature Hustle dance) brought it back (for a while, at least). (More recently, Hip Hop, which is influencing what “freestyle” dancers do when there is a dance floor and rap music, may be killing touch dancing again.) According to Bloomberg Businessweek, the hottest song this summer is Get Lucky, from a pair of 40-year-old French guys called Daft Punk. Get Lucky has a solid disco beat, which ought to please dancers who still do, or can do, the Hustle. Since it took from the song’s release on April 19 until the July1 Businessweek issue, and Wilddancer hasn’t heard it yet on a dance floor, it may take more than this song to make Hustle popular again. Interestingly, though, was the purposely seductive way the song was introduced, which seems to have been initiated more by the musicians than the marketing folks at Columbia Records. Even more interesting to us, though, was that the marketers discovered that their audience wanted to participate in the launch, saying that they felt “We don’t want to be treated like consumers. We want to be treated like dance partners.” It remains to be seen how many of those (passive) listeners will become (active) dancers.
And another very recent boost to this disco theme occurs in the new (July 5, 2013) movie from popular Spanish director Pedro Almodovar, titled I’m So Excited, from the eponymous 1982 disco hit by the Pointer Sisters. Three gay flight attendants on this farcical “flight from Hell” do a dance routine to the song (which is unmistakably a Hustle tune, though on the slow side for Hustle dancers).
Hustle dancing’s heyday was marked by the Saturday Night Fever movie and jammed disco dance spots like Studio 54, and like many fads it declined dramatically over time as the “fever” subsided. But the dance itself is sexy, Hustle groups have stayed active around the USA, and there is an association (the International Hustle Dance Association). There is even an IHDA Bronze Hustle Manual written by Billy Fajardo, Jami Josephson, and DVIDA that has been accepted by the NDCA (National Dance Council of America). We understand that this manual serves as a syllabus to guide judges for competitions. Most of the other books on Hustle—including The Engineer’s Guide to Hustle Dancing—are a little long in the tooth, so the real proof that Hustle is being reborn would be publication of Silver and Gold level sibling manuals by the IHDA.

Politics, Other Trends Hurt Swing Dancing

The popularity of couples dancing rises and falls over time, affected by lots of causes and other trends, as chronicled by a Wall Street Journal article on March 18, 2013 and a subsequent letter to the editor on March 25. (East Coast) Swing music played by touring big bands such as Glenn Miller and Benny Goodman attracted a lot of dancers during the 1930’s and first half of the 1940’s, but it declined following the end of World War II, apparently a victim of several factors, including (1) the 1942-44 musicians’ union strike against the record companies, (2) the 1944 “cabaret tax” on venues that combined food, drink, and dancing, (3) wartime shortages of commodities that curtailed the amount of traveling that could be done by the bands, (4) loss of musicians to the military, (5) formation of BMI (Broadcast Music Inc.) that collected royalties from businesses who played music and distributed them to composers and publishers, enabling new forms of music such as R&B (rhythm and blues) and country to receive funding, combined with migration from the south of listeners and dancers who preferred this music over swing. This didn’t destroy couples dancing, but it changed the music that people listened to while dancing. For the most part Baby Boomers (born 1946-1963) grew up on rock & roll, and don’t identify closely with the older swing music. And in about 1963, it is said, the Twist destroyed touch dancing.