Couples dancing needs a lot more promotion than it usually gets, but right now it may be getting a bunch of free advertising thanks to the growing list of household names sponsoring ice dancers Meryl Davis and Charlie White. According to the Wall Street Journal, their sponsors include Airwave (a Japanese mattress company), AT&T, Kellogg’s, Procter & Gamble, Ralph Lauren, and VISA. “Dancing with the Stars” has apparently boosted interest in ice dancing, and its choreographer Derek Hough helped the couple with their routines.